ABOUT ME
Hi, my name is Taylor, Founder and CEO of Taylor Ward Branding, a digital marketing agency committed to elevating brands and amplifying impact. We take the complexity out of digital marketing by crafting customized solutions for branding, social media, emails, and marketing strategy.
As a proud double Dore from Vanderbilt University, I hold a Master’s in Marketing (Class of 2024) from Vanderbilt University - Owen Graduate School of Management and a Bachelor of Science in Human & Organizational Development (Leadership & Organizational Effectiveness concentration) from Vanderbilt University. My academic journey also includes minors in Business and Psychology, giving me a well-rounded understanding of consumer behavior, brand strategy, and leadership.
Beyond my role at Taylor Ward Branding, I bring extensive experience in digital marketing and brand strategy. I have worked with top brands like White Claw, Liquid Death, Mike’s Hard Lemonade, Graduate Hotels, SEC, Vanderbilt Athletics, and more! Leading initiatives in email marketing, social media strategy, content creation, and live event activations. Additionally, during graduate school, I served as the Lead Project Manager for Disrupt Everything, a business book collaboration between award-winning author James Patterson and leadership expert Dr. Patrick Leddin
Looking to work together? Interested in learning more about me? Continue reading below
Want to learn even more? Read more on my resume here
Education
2023 - 2024
Master's of Science in Marketing
Vanderbilt University - Owen Graduate School of Management
Obtained a Master of Science in Marketing from Vanderbilt University - Owen Graduate School of Management in Spring 2024. Took valuable courses such as Marketing Communications in Advertising & Social Media, Marketing Strategy, Digital Marketing Strategy, Quantitative Analysis for Marketing Decision Making, and Brand Management. Participated in clubs such as Owen Consulting Club, Women’s Business Association, and Owen Marketing Association. Also participated in Brand Week where I led and developed strategic marketing plans and generated managerial insights that were implemented into active advertising campaigns for brands such as Graduate Hotels, Central BBQ & Learfield sports properties.
2019 - 2023
Bachelor's of Science
Vanderbilt University - Peabody College of Human Development
Obtained a Bachelor of Science from Vanderbilt University from the Human and Organizational Development Department in Spring 2023. also obtained two minors in Business and Psychology. During my time in undergrad, I was on the Vanderbilt Women's swim team where I was a four-year varsity letter winner, four-year SEC honor roll scholar, and Vice President of the Student-Athlete Advisory Committee and sat on the SEC Student-Athlete Advisory Committee board.
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